I know I shouldn't get peeved.....

....but there's yet another new massage franchise place opening up near me. I got a letter today from them since they're hiring and they're offering $17 a massage. I just wonder if they're going to be successful in hiring therapists at all. I know I couldn't make a living at that rate without risk of injury. But then I'm old. Maybe I could have done it in my 20's. I worked like a dog for a few years in the hotel industry in my 20's, working in restaurants and cleaning rooms, so maybe it's just an age thing.


This new one is advertising massages at even lower rates than the one that everyone knows (I don't feel like improving their positioning on search engines by mentioning their name in a massage related blog!). Yep, their introductory price is $29.95 for a 1 hour massage. And USUALLY I don't get my knickers in a twist over the price cutting by the franchises, but C'MON, $29.95??????

But I've got to look at this in a way that I can get positive and proactive. The fact is that I can't do anything about them, but all I can do is make sure that everyone that comes to me knows that they get their money's worth when it comes to getting great customer service, extra attention to detail and a massage that is worth twice the amount they pay at that franchise. In essence, I have to be doubly better than them in every aspect.

Amen.

Now how do I do that again?