OK, so maybe most clients don't look quite as bad as the Phil fella, but you have to admit, some do look like they've been dragged through a hedge backwards. I know I do. In fact, the more "dragged through the hedge" looking, the better the massage.
SOOOO when I had a "think" about this problem I decided to get some combs with my business name printed on them and put up a wee sign in my room with some pics of people having a particularly bad hair day with "Got Massage Hair? Have a Comb With My Compliments" on it. I keep having to fill up the comb box - it seems to work well with my clients and I know they like getting free stuff. Giving them some goodies with the business name on it is good in my book.
Taking this FURTHER, I decided to make up a wee box of combs for my hairstylist. Instead of me having a funny sign with bad hair, I made up a sensible one with my logo. I attached a business card holder to the display thingy with referral cards that are specific for my hairstylist ("Terri's clients get $10 off their first massage") and on the back of the card I had a map showing people how to get to my place. Combs and hairstylists go together, right?
At the time I thought this was marketing genius. I actually thought my hair was going to be singed from the brilliant big idea bulb going off above it.
That was 4 weeks ago. I still haven't had 1 referral from it. That's what I get for thinking it was marketing genius!
Oh well.......gotta keep on trying!
Gaelic lesson #62 "gruaig", pronounced "grewig", meaning "hair"